Many of you may remember our December post on the placement of images near ads. In that spirit, we'd like to remind you of a general policy issue: encouraging clicks.
As many of you know, our program policies prohibit any means of encouraging users to click on Google ads or bringing excessive attention to ad units. For example, sites may not contain phrases such as "click the ads," "support our sponsors," "visit these recommended links," or other similar language that could apply to the Google ads on your site. In addition, publishers are not permitted to label the Google ads with text other than "sponsored links" or "advertisements."
In light of this policy, you may be wondering if you're allowed to recommend your referral products to your users. As explained in Dan's post from February, unlike with AdSense for content ads, you can endorse your referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know.
Generally, visitors should only click on Google ads if they're interested in the services being advertised. Encouraging them to click on your Google ads, either directly or indirectly, can lead to inflated advertiser costs -- and can cause an account to be disabled.
If you'd like to improve the performance of your ad units and attract more interested users, check out our Help Center's optimization tips to take full advantage of what AdSense has to offer.
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Tuesday, January 4, 2011
The Difference Between Advertising and Marketing
Word of mouth marketing is a billion dollar industry. It’s also the fastest growing factor in both advertising and marketing.
Many business owners do not know the difference between advertising and marketing often mixing up and confusing the two. Advertising and marketing are individually very important and very different.
If you want your business to have any chance of succeeding it is imperative you thoroughly understand and know how to distinguish them.
The dictionary terms for advertising and marketing will not be described. Even looking up the technical definitions may still leave you confused. Advertising and marketing will be described according to your business and product or service you provide.
Advertising is the means of publicizing yourself through different media. The main purpose of advertising is for branding - namely product or name recognition. There is little psychology or concept behind it.
The demand for Advertising is high and so too is the price. We are now bombarded with so much of it we basically ignore it. Because of its high exposure level, advertising is becoming increasing inefficient.
Once upon a time you could build a business on advertising alone. Today this is virtually impossible. Most small businesses do not have the big money needed to advertise long enough to start getting results.
Marketing on the other hand goes much deeper. It’s the psychology of the entire sales process. Advertising is simply one of the steps or stages in the marketing process.
Marketing is the concept and strategy behind creating your campaign. It involves how you position your business to encourage your consumers to come to you – without having to “sell” to them.
One of the most effective ways to do this is through education. I advise you to use your marketing materials to provide them lots of content to educate your consumers about your service and what it can do to improve their life.
Nobody wants to be sold. Yet people are happy to buy if you give them a list of reasons why. Let your consumers come to their own conclusions instead of commanding or bullying them into coming to you.
Education is a powerful driver in ensuring clients come to you and letting others know about you too. Education is an important factor in word of mouth marketing. And it takes little effort on your part if you take the time to put some thought into your marketing campaign.
Many business owners do not know the difference between advertising and marketing often mixing up and confusing the two. Advertising and marketing are individually very important and very different.
If you want your business to have any chance of succeeding it is imperative you thoroughly understand and know how to distinguish them.
The dictionary terms for advertising and marketing will not be described. Even looking up the technical definitions may still leave you confused. Advertising and marketing will be described according to your business and product or service you provide.
Advertising is the means of publicizing yourself through different media. The main purpose of advertising is for branding - namely product or name recognition. There is little psychology or concept behind it.
The demand for Advertising is high and so too is the price. We are now bombarded with so much of it we basically ignore it. Because of its high exposure level, advertising is becoming increasing inefficient.
Once upon a time you could build a business on advertising alone. Today this is virtually impossible. Most small businesses do not have the big money needed to advertise long enough to start getting results.
Marketing on the other hand goes much deeper. It’s the psychology of the entire sales process. Advertising is simply one of the steps or stages in the marketing process.
Marketing is the concept and strategy behind creating your campaign. It involves how you position your business to encourage your consumers to come to you – without having to “sell” to them.
One of the most effective ways to do this is through education. I advise you to use your marketing materials to provide them lots of content to educate your consumers about your service and what it can do to improve their life.
Nobody wants to be sold. Yet people are happy to buy if you give them a list of reasons why. Let your consumers come to their own conclusions instead of commanding or bullying them into coming to you.
Education is a powerful driver in ensuring clients come to you and letting others know about you too. Education is an important factor in word of mouth marketing. And it takes little effort on your part if you take the time to put some thought into your marketing campaign.
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