Seeing clicks but no revenue?

Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We'd like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you're seeing may be due to one of the following:

1. Allowed Sites setup
   
   The Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you're using this feature, you'll need to make sure that you've listed all sites where you'd like to display your AdSense ad code.
   
   To check if this is the case, log into your account and visit the 'Allowed Sites' page under your AdSense Setup tab. If the radio button 'Allow any site to show ads for my account ' is populated, you're not being affected by this issue, and you should continue to #2 below. However, if 'Only allow certain sites to show ads for my account' is populated, review the list of sites in the box below -- are all the sites you own listed in this box? If the answer is 'no', you won't be credited for clicks on the missing sites. Please be sure to add all of the sites where you'd like to display your AdSense ad code.
   
   We've noticed some confusion among publishers who have entered the sites of advertisers they'd like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it's not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.
   
2. Invalid clicks
   
   It's possible that you have some clicks that our monitoring system has considered to be invalid. As we've mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser's costs or a publisher's earnings. Any clicks that our system considers invalid will still appear on your 'Overview' page, under the Reports tab. However, because our advertisers aren't charged for these clicks and impressions, we won't show the earnings for this activity. If you're concerned about suspicious activity in your account, we recommend reviewing your site's logs and letting us know about the situation.
   
   Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We'll post your finalized earnings for a given month on your 'Payment History' page during the first week of the following month. For more information about invalid clicks, please review our Help Center.

Posted by the Google Ad Traffic Quality Team

Fresh year, fresh start

Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions (we can’t say no to donuts either) we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep:

• Use the new AdSense interface to get more insight, control, and efficiency with your account.

• Enable text and image ads so all available advertisers can bid to appear on your site.

• Use wider ad units which are more reader-friendly and used by more advertisers

• Place ads above the fold and maximize your coverage with three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

• Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.

• Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.

• Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.

• Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.

• Join the conversation in the Help Forum to connect with other publishers and get your questions answered.

• Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.

Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.

We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.

Inside AdSense team